TOURISM IRELAND X JW ANDERSON

UAL CREATIVE DIRECTION PROJECT

This creative brief outlines the direction for a collaboration that celebrates Ireland’s lost craftsmanship while positioning JW Anderson as a bridge between heritage and modernity with Tourism Ireland. Through rustic yet sleek visuals, immersive experiences, and exclusive products, the campaign highlights Ireland’s rich artistic traditions reimagined for a contemporary audience. This partnership aims to ignite excitement around Irish culture, blending historical artistry with JW Anderson’s innovative design ethos.